Nissan is making a dramatic shift in its production strategy as President Trump’s trade war escalates. Faced with crippling tariffs on imports from Japan, the automaker plans to move a significant portion of its Rogue SUV production to the U.S., particularly at its Smyrna, Tennessee plant. This strategic shift aims to bypass the financial burden of tariffs and maintain the competitiveness of one of Nissan's best-selling models in the U.S. market. The change also reflects a broader trend in the automotive industry to localize production in response to unpredictable global trade dynamics. While this move strengthens Nissan’s position in the U.S., it risks disrupting Japan's local supply chains and impacting global operations. Nissan’s decision highlights the fragile nature of long-term planning amid an increasingly volatile trade environment. The shift could be a game-changer for the company, but only time will tell if it’s enough to weather the ongoing trade storm.
https://alphacents.blogspot.com/2025/04/nissans-shocking-pivot-us-production.html
